Lewisburg, PA – The Susquehanna Greenway Partnership (SGP) is excited to release an official logo for the Susquehanna River Water Trail – West Branch.
The Susquehanna River Water Trail – West Branch is a designated Pennsylvania State Water Trail that runs 228 miles from Cherry Tree to Northumberland, as well as a National Water Trail via the National Park Service from Lock Haven to Northumberland. SGP serves as the state appointed water trail manager for the West Branch and Lower North Branch of the Susquehanna River Water Trail.
SGP worked with a graphic designer to capture key elements of the West Branch to best embody the spirit of not only the water trail, but also the region it traverses. Components of the logo honor the Susquehanna Greenway, Lumber Heritage Region and lumber history, the PA Wilds, the unique landscapes, and the many distinctive river communities that line its banks. The development of this logo was funded through the Pennsylvania Water Trails Partnership Mini Grant Program, administered by the Pennsylvania Environmental Council (PEC) with funding support from the Pennsylvania Department of Conservation and Natural Resources.
“The West Branch is such a unique and valued resource to our region; however, it lacked its own identity to distinguish it among the other water trails of the state,” said Corey Ellison, SGP Executive Director. “The West Branch logo will not only help to better brand the entire 228-mile system on a local level, but it will also elevate the trail on a state and national level.”
SGP serves as one of four water trail managers for the entire Susquehanna River Water Trail within Pennsylvania. Among other tasks, SGP works with partners along the trail to develop and maintain these sections of the water trail and to handle issues and concerns within these locations.
The Upper North, Middle, and Lower Branches of the Susquehanna River water trail are respectively managed by the Endless Mountain Heritage Region, the Susquehanna River Trail Association, and the Susquehanna National Heritage Area.
The Pennsylvania Water Trail Partnership was established in 2008 to encourage the development and maintenance of water trails with the intent of increasing both stewardship and recreation.
Water trails are recreational and educational corridors between specific locations that can be used for trips on and along waterways. They are comprised of access points, boat launches, day use sites, and—in some cases—overnight camping areas.
Water trails are important to recreation and conservation in Pennsylvania, and they positively contribute to local communities by providing economic stimulus and protecting resources that are important to the quality of life of Pennsylvania residents.
In addition to creating the West Branch logo, SGP has been working to update the 2004 West Branch Susquehanna River Water Trail map. After conducting a water trail access and launch inventory, SGP has compiled this information to update and inform the public of access points, amenities, hazards, points of interest, and more. SGP anticipates the release of the new map in 2020.
The Susquehanna Greenway Partnership (SGP) is a nonprofit organization dedicated to advancing the Susquehanna Greenway. SGP envisions a 500-mile interconnected corridor of the Susquehanna Greenway that builds connections along the Susquehanna River, inspires people to engage with the outdoors, and transforms communities into places where people want to live, work, and explore.
This project was financed in part by a grant from the Community Conservation Partnership Program Environmental Stewardship Fund under the Administration of the Pennsylvania Department of Conservation and Natural Resources, Bureau of Recreation and Conservation administered through the Pennsylvania Environmental Council’s Pennsylvania Water Trails Partnership Mini Grant Program. Graphic design support was provided by Graphics & Design.